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Dealwagger Shakes One Tail Of A Deal With Discounted Pet Products




When the human chatter of social networks starts to make me a little crazy, I know it’s time to step away from the computer and have a sane conversation with my two tabby cats.  Our pets often bring out the best and brightest in us, so it’s only fair that the Internet, which takes us away from our furry companions so much of the time, rewards our four-legged friends for all that they do for us.


Dealwagger is daily deal site and pet owner social network that looks to make giving dogs and cats what they deserve a little easier. Discounts, online pet store, information and advice, community events, rescue efforts–Dealwagger hopes to grow into THE place to satisfy all pet needs. Co-founder and CEO Kevin Opos shared more about his puss-in-bootstrapping venture, discounted pet products, and the world of daily deals with KillerStartups. No lint roller required.


How’d you come up with the name for your company?

We had an idea to start a “Daily Deals” website for the community of dog and cat owners. On the second night after the birth of our concept, as my head hit the pillow for sleep, “Deal Wagger” popped into my head and I immediately awoke and purchased the domain because I knew it was the one. We’ve invented the word “Dealwagger” to be synonymous with a bargain hunter.


What’s the very first thing you do at work everyday?

I check my e-mail and scan them for any critical updates or changes to our website and/or business as a whole. My two partners Nathan and Maor are in NY so they are already 3 hours ahead as is.






How many people did you start the company with and how many people work for you now?

We started the company with 3 people and we have 5 employees who work for us now.


Remember the early days starting up? Maybe you can share one anecdote that describe the struggle you went through?

Prior to becoming a part of the pet industry officially, we really had no connections to existing companies in the industry. So we did our research and registered for our first Pet Industry Trade show in Las Vegas called Super Zoo. We arrived from LA and NY and appeared professional with polo shirts that we had printed with a temporary logo and we literally introduced ourselves to one business at a time. We were welcomed as members of the community immediately since we had a lot of enthusiasm and a great concept.


How do you handle frustration? When/how was the last time you dealt with frustration?

I handle frustration by venting to trusted individuals, usually my partners or a mentor, receiving advice and reflecting on the issue at hand logically. I’ve realized early on that any frustrating situation that arises now is a learning opportunity because this is nothing compared to decisions that lay ahead on a larger scale.


What’s your office environment like?

Our offices are split in NY and LA, so we have to do without seeing one another in person. In NY, the office is is always in good spirits– they groove to easy listening music kept in the background. In Los Angeles, I work out of my apartment–so depending on the current task at hand, I play relaxing music like an awesome upcoming band called Polica, or I prefer it completely silent so I can focus on research, writing, and phone calls. There are always ideas flying around from one coast to the other.


How do you picture your company in 5 years?

I picture my company as a one stop shop for everything pet– everything dog and cat more specifically. From ordering all of your pet supplies online shipped to your door, to discounts on local pet services, to information about local events, volunteer opportunities, adoption fairs, and providing a directory for every city in the U.S. for pet service-related or pet-friendly businesses. Overall, we picture ourselves as a cohesive community of pet parents who share resources, advice, and help save you money while supporting animal charities.




Who or what inspires you?

What inspires me the most is when I meet and speak with people who back up their words with action. I’ve realized that the most important trait you can find in a partner or employee is someone who doesn’t make excuses and just gets work done. Being a “self-starter” is an accurate term to describe this.


How’d you fund this venture?

We are self-funded and run our company with a low overhead. We could be considered a “lean startup.”


Got any great bootstrapping tips for the lean startups out there?

Yes. Network, network, network. You can get some services paid for if you network and provide referrals to a contractor that you already pay to use. Just ask.


What would you be doing if you had one year off and $500,000 to spend (and you couldn’t spend it on your current startup / projects)?

I would open a gym that had fitness/nutrition programs for younger AND older folks who struggle with their weight and self-image.


Do you consider yourself a successful entrepreneur right now? If not, what’s it gonna take to make you feel successful?

No, I do not consider myself a successful entrepreneur yet. Our company is still very young and has a lot of potential to gain ground in our industry.


Website you couldn’t live without and why? I’ve gotten many tasks completed by paying only $5 when other contractors are charging more than quadruple the price for the same task. It’s saved us tons of money.


Mobile App you’re in love with and why?

Shazaam. I still really appreciate the ability to tag a song on the spot if I don’t know the name. Prior to Shazaam, I remember going into a Warehouse Music store and attempting to sing the lyrics of a song in order to figure out the artist and song name. The song I attempted at the time was “Snow-Informer” for any 90s kids out there who remember when that came out.


Dogs or cats?

Both. I have joint custody of 2 dogs from a past relationship and I rescued 2 cats on my own. One of them decided she liked my sister better and now lives with her, though. Its fun to purchase products from my own website to test it out on my babies.




iOS or Android?



Number 1 country you’ve always wanted to visit but haven’t yet?



What’s the greatest thing about your website?

We have opportunities to partner with organizations in order to find forever homes for dogs and cats who are on death row in shelters. So actually saving pets’ lives is the greatest thing imaginable that we could accomplish. In addition, we get to talk about cool pet stuff all day.


Where can our readers get a hold of you?

I can be reached on Facebook, Twitter, Blog, and on Instagram.


Lastly, which celebrity would you want as the spokesperson for your brand?

Ellen DeGeneres.


Photo Credits

Author : Keith Liles

Keith Liles is a freelance writer who loves travel, music, wine, hiking, poetry, and just about everything. He practices saying "yes" to life vigorously, rehearsing for the phone call when he's asked to tour with Bruce Springsteen and the E Street Band. Follow Keith on Twitter @KPLiles.

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