In order to participate, individuals must complete an online registration form, whereby they agree to receive future e-mails inviting them to take part in online marketing research studies. Once this form has been submitted, the individual becomes a contestant, and receives one entry into the Sweepstakes. Every time he completes another online marketing research study, an additional entry into the Sweepstakes is received. The number of entries is limited to ten per participant, and the use of automatic or programmed entry methods results in instant disqualification. The Grand Prize winner will be selected by means of a random drawing on a date that is specified online, and odds of winning are in direct relation to the number of eligible entries that have been received.