Boston based and on business since 1994, MaPS is a firm focused on providing marketing solutions for large corporations; it centers to applied statistical tools than in turn allow methodical and in-depth analysis of the structure and changes of market and target audiences, thus allowing to create a custom strategy for their customers. MaPS is the kind of consulting service that aims to establish an increasingly deep relationship with its customers: knowing more of them allows to know more of their audience: that is their motto.
Its products are divided into mainly four large categories: Product Design and Pricing, Customer Focus, Brand Strategy and Performance Measurement.