– Measuring the Digital World maintains proprietary databases that provide a continuous, real-time measurement of the ways in which the Internet is used and also the variety of activities that are occurring online.

All information related to offline and online activities is collected through comScore’s as a powerful data collection medium. comScore’s products and services are Ad metrix, Brand metrix, Campaign metrix, ComScore marketer, Marketing Solutions, Media metrix, Plan metrix, Search solutions, Segment metrix, Video metrix and Widget metrix. Some of the categories featured at the site are pharmaceutical, telecom, retail, media, entertainment, financial, travel, automotive, consumer goods and technology.