The defining aspect of any shopping process is comparing the pros and cons of what you intend to buy against as many other options as you can possible collect. It applies to everything, and shopping for car insurance is no difference.
The problem is that there is a limit to what we can do manually, and how many options we can contrast on our own. That is why those who are in the process of shopping for car insurance will benefit from a site like this one.
In general terms, it will let you compare car insurances from a host of companies and figure out which one would work out best for you. As they say on the site, the more quotes that you get to compare then the more that you can save. This service makes for comparing as many as you might want, and in a very dynamic way at that.