In the online world, your domain serves as your online address. Even if you give your website a fresh coat of design, choosing an incorrect, spammy domain name may result in you losing clients even before they visit your website. But if you do it right, your address invites guests to enter and remain for a while. Starting with the address bar, it instills a professional image and polish. This is why you need the perfect domain name.
Additionally, with nearly 2 billion websites in use, there is more competition than ever for the ideal domain name. So, how can you choose the ideal name for your website? Today, we have some tried-and-true suggestions to help you pick a domain name that’s best for your objectives.
Choose The Proper Extension
For both memorability and SEO purposes, the venerable .com domain extension continues to reign supreme. However, there are many more domain extensions available now than there formerly were, and if you utilize them wisely, you shouldn’t run into any issues. Actually, their growth is quite explosive. From 2016 to 2017, the number of new, “non-traditional” extensions increased by more than double.
So, even though .com still holds the top spot, trends in the extension industry are shifting. That’s good news for a new website. Actually, .xyz, .tech, .nyc, etc., among others, are far more economical than the conventional top-level domains.
And, unless you’re a giant conglomerate, affordability is an issue that needs to be weighed against the other factors. As long as it satisfies all of the other criteria, you should go for a .com if you can find one for a reasonable price, which is doable, as there are a lot of very affordable domain names available on the market at the moment.
If not, choosing a new domain extension is preferable. Given the current trend, its acceptance will only grow over time. How closely the domain name adheres to the other criteria, such as brandable, memorable, and typable, will ultimately determine if it passes the litmus test for an extension.
You really can’t afford to miss the .com if it’s not highly memorable or mobile-friendly, but if it is, .co is also becoming more and more common in the business sectors and on mid-level websites.
Make Sure That Your Domain Name Is Brief
Short domains perform better for several reasons. First, they are quicker to type and easier to recall. Consequently, individuals are more inclined to promote a favorable UX. This is why the perfect domain name is concise.
This is especially crucial now that more and more people are using mobile devices to browse the internet. When a domain name is short, fewer mobile users will be caught off guard by autocorrect. Your users may become wary if you overcomplicate your domain with pointless keywords.
Avoid Doubled Letters and Hyphens
Although it is still common in some European nations, using hyphens may appear like a clever approach to get the domain name you desire. Unfortunately, it’s difficult to communicate them vocally (just try saying “dash” or “hyphen” out loud). They also make it more challenging to type the domain. This may result in a negative User Experience (UX) right away, frustrating the user. Even worse, they might give up completely and land on another website.
Although there are certain exceptions, it’s recommended to stay away from anything that isn’t a letter when you’re coming up with domain name suggestions. This includes changing letters to digits, which makes it simpler for users to type the name incorrectly.
The same is true for doubled letters; it invites errors. Reading and correctly typing double letters are both challenging tasks. If errors occur frequently enough, you might find someone stealing your traffic via typosquatting.
Make It Mobile-Friendly
A mobile device will be used by at least half of the visitors to your domain address, so, in order to make your domain as distinctive and memorable as possible for them, you must consider all the autocorrect victims in the world.
Google and Bing are two examples of simple, mobile-friendly domain names that come to mind. Everyone knows how to spell them, and they are brief and straightforward. Examples that are far less mobile-friendly are the homepages of the iconic Comic-Con convention and Martha Stewart.
Both of these domain names are memorable, but they lose points for being simple to mistype and, in the case of Comic-Con, necessitating consumers to transfer between their digital keyboards. So, test it out on your phone before deciding on your domain name. Additionally, have someone a little less tech-savvy try it out on your phone if you’re an adept phone user.
A chance to make a positive first impression is provided by your URL. Because of this, the performance of your website depends on having a compelling and perfect domain name. So, if you’re prepared to get the ideal domain name, keep in mind these helpful suggestions and click the button below to begin your journey right away.