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The Golden Jigsaw

Have you heard about The Golden Jigsaw? Have you bought a piece yet? Well, you should at least check it out, because it’s brilliant. The Golden Jigsaw is an online puzzle that will have one thousand pieces.

It doesn’t have them yet because the puzzle-solving contest doesn’t start for three weeks. When it does, players will visit the Golden Jigsaw site for clues as to where the pieces are hidden. Where they’re hidden is on the internet, on sites owned by advertisers. Smart advertisers will hide their sponsored piece deep in their sites. Since gamers can’t solve puzzle without all the pieces, they’ll look through your site a good while. What a great idea. We can’t wait to see how it works….

The Golden Jigsaw In Their Own Words

The Golden Jigsaw has been specifically conceived to attract millions of internet users from all over the world to explore our advertisers’ web sites. It has been devised by professional marketers to achieve unprecedented web site content exposure and a high level of internet buzz.

The game is an addictive blend of a 1,000 piece digital jigsaw and an online treasure hunt. It is free to play, and the winner – the first person to complete their jigsaw – will win $1,000,000.

The Golden Jigsaw launches to the world on 20th July 2007, after a month’s intensive teaser PR campaign on Youtube, national press and RSS feeds.

Players sign up to play (double opt-in) and are given access to a personal jigsaw board. They are then sent clues to the URLs of websites that contain the jigsaw pieces that they need to build their puzzle. These pieces could be buried anywhere within the sites, so players will have to search thoroughly to find them.

Advertisers can buy pieces of the Golden Jigsaw to position within their web site. This means that everyone who plays the game will have to explore the advertisers’ site in order to find the pieces and continue building the jigsaw.

It is worth repeating that – EVERY PLAYER WILL HAVE TO VISIT AND EXPLORE THE WEB SITES WHERE THESE PIECES ARE LOCATED!

Never before has there been such a powerful way of driving volume traffic that will actually interact and explore the content of your web sites.

However, this opportunity is limited, both by time and volume. It will pay to be quick to respond if you wish to take part.

PLEASE NOTE THAT GOLDEN JIGSAW PIECES ARE ON SALE TO ADVERTISERS RIGHT NOW.

There are 1,000 Golden Jigsaw pieces available for purchase. The first 10 pieces cost $120 (£60) each. Each subsequent block of ten will increase in cost per unit by $120 (£60), so the 2nd block will be $240 (£120) each, the 3rd block will be $360 (£180) each, and so on.

When the 98th block of ten is reached the cost per piece will have reached $11,760 (£5,880). The penultimate 10 pieces will be auctioned off individually, and the very last 10 pieces of the Golden Jigsaw will be donated to 10 worldwide charities.

So, even the last pieces will cost no more than one single page press advert insertion into a glossy magazine!

For that advertisers will get:

_ Potentially millions of players worldwide visiting their web site, and exploring it thoroughly.
_ Once the competition is closed advertisers will have access to the database of players, all of whom will have already visited their site. All players will have opted in for marketing communications.
_ Participation in the worldwide publicity event surrounding the Golden Jigsaw, that also heralds the birth of a new marketing technique.

Advertisers are limited to buying between 1 and 10 pieces per organisation. Pieces are offered strictly on a first come, first served basis.

The duration of the competition is likely to be 8 to 10 months.

Why The Golden Jigsaw It Might Be A Killer

It’s a great idea that has never been done before on the internet.

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