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How to Incorporate Humor and Comedy Into Your Brand
May04

How to Incorporate Humor and Comedy Into Your Brand

Incorporating humor into your brand voice is a great tactic to grab your audience’s attention and create a long-lasting impression. Customers interact with your brand when you evoke emotions in general. What more if that emotion is happiness? However, humor and comedy are not that easy to incorporate into your marketing campaigns. Just look at those many brands that had to deal with a PR crisis after they included what they...

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What’s In a Company Name?
Apr21

What’s In a Company Name?

It’s the biggest decision for new beginnings…or is it? Choosing a company name. You’ve been deliberating for donkey’s years over what to call your new business. Likewise, you’ve debated it with “dog-walking” Dave, had a few brainstorming sessions with “in the brand business” Brenda…but it’s a one-time decision you can’t afford to get wrong. Right? Well, in truth, we all give ourselves a hard time...

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SEO Audit Services: Complete SEO Website Analysis
Apr20

SEO Audit Services: Complete SEO Website Analysis

You could be wondering why you are not attracting traffic to your website. Your worry is justified. Less traffic means fewer sales, thus poor performance in your business. And this is where the need to have a complete SEO website analysis from SEO technical audit services arises. SEO auditing involves determining how well your page complies with best practices in the industry. The audit aims to find as many underlying faults as...

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Why Print Marketing is a Startup Essential 
Apr14

Why Print Marketing is a Startup Essential 

With the world becoming increasingly digitized, marketers are increasingly using online platforms to target new audiences. So…have we arrived at a point where print marketing is no longer needed? Far from it. There’s no doubt that a startup that successfully pulls new consumers into its online platforms is likely to experience more success. However, I’m convinced that the way to do this isn’t through digital-only marketing...

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An Essential Guide to SaaS Marketing
Apr08

An Essential Guide to SaaS Marketing

If you are in the software as a service (SaaS) industry, you always look for alternative strategies to achieve the most out of your marketing campaigns. You can promote brand awareness and generate more leads for your SaaS business with an effective SaaS marketing strategy. This guide captures several prime pointers to improve your company’s marketing efforts. As a result, you can use innovative tactics to increase product sign-ups...

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B Corporation Certification: Good Fit for Your Startup?
Feb17

B Corporation Certification: Good Fit for Your Startup?

You can leverage B Corporation certification as a strategic marketing tool. It can make you feel good about your business…and boost sales! The Rise of the Socially Conscious Shopper There’s a growing intolerance to how some big businesses operate. Astronomical profits don’t receive popular support when the planet and workers used to create the products are abused in its creation. In fact, according to Growth...

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