Today’s Killer Startup: Hello 200
Elevator Pitch:
Hello 200 is “a mobile intervention designed for anyone who wants a convenient and realistic way to manage their weight.”
Why It’s A Killer Startup:
So I used to be one of those people who could eat and drink anything I wanted and my weight pretty much stayed the same. Sure, there was some monthly fluctuating, but my young metabolism worked like most young metabolisms: very well.
And then I hit my late twenties and everything changed.
I don’t love food and beer any less than I used to (and trust me: I very much love delicious food and beer), but I also didn’t love the changes that were happening to my body. I embarked, for the first time in my life, on a campaign to get fit.
A famous study in the American Journal of Clinical Nutrition found that America’s “obesity epidemic” can be credited to just 50 extra calories per day, which leads to weight gain over time. They also found that cutting only 200 calories per day could bring the American populace back to 1970s weight levels.
But WTF does 200 calories look like? For someone like me who has never thought about this stuff before, it can seem like a daunting task to identify those 200 calories. That’s where Hello 200 comes in.
The app doesn’t focus on calorie counting but instead utilizes gamification, community involvement, and a small change approach to get people to make the little changes every day that are necessary for anyone who is looking to lose weight. Those changes can be something as small as sharing dessert or foregoing cream and sugar in your coffee in the morning. The app is also science-based and validated, so you don’t have to worry that you’re following some crank’s diet advice.
So, if you’re like me and you love food but are still figuring out how to love food in a way that’s totally healthy, head on over and check out Hello 200 today.
Tweetable:
It’s not a calorie counter or a crank diet – but it will help you #loseweight. @Hello200app
Photo Credits:
Hello 200 | Alena Haurylik/Shutterstock
