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Laughcake – Personalized Video Greetings Way Better Than A Singing Telegram

Do you have a friend who obsessively watches Comedy Central? I think I found the perfect birthday gift for him. Todd and Adam Stone are the brothers behind Laughcake, a new site where you can pay for professional comedians to make a short video message for a friend, family member, or your company. You give them a little information and a little cash; they give you a hilarious video. It’s a win-win situation.


How’d you come up with the name for your company?

We wanted the word “Laugh” in the name and then we were thinking of other things people like, and we love “cake,” hence “Laughcake.”


Tell us about your team.

We started with just the two of us, me and my brother.  We just launched a week ago, so the core team is still just us, but we do have a programmer and a marketing coordinator as well.  And then we have our comedians, now five of them. But that number should increase quickly as we invite more comedians to join in making videos.


Who or what inspires YOU?

The relationship I have with my brother really inspires me. I’ve never met a set of siblings, or any two people, who enjoy each other’s company as much as we do.   So I thought, how could we spend time together in a way that’s productive, profitable and can bring happiness to people. Making funny personalized videos was my answer.


How’d you fund this venture?

So far, we’ve been bootstrapping. For now, our costs are relatively low, so we haven’t been actively raising money. Once we hopefully get traction, we’ll need to add full-time members to the team, and then we’ll likely seek funding.

What was the biggest mistake you made with this or a past company?

I think we could have started showing these videos to people sooner to get feedback right away.


Do you consider yourself successful now?

I feel like we’re moving in the right direction, but our challenge will be to narrow in on who our users are, and then become as efficient as possible in producing the videos without compromising the funny.

App or site you couldn’t live without and why:

New York TimesBonobos, obviously Gmail and Youtube.

Mobile App you’re in love with:

The one that makes you look really big, Fat Booth.


Dogs or cats?

Dogs all the way. We grew up with a Basset Hound named Floppy and we make a high pitched howl-like noise when we see cute dogs on the street.

iOS or Android?

*iOS (Mac).

Anything else we should know about what makes you and your company so special?

We’re connecting people who want to give the give of laughter with people who make others laugh for a living. Most comedians who aren’t household names are underpaid and need second and third jobs to get by. We’re giving comedians the opportunity to make money doing what they love to do, and we’re really excited about that!


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