Every business has a website, but very few take full advantage of their online presence by actually driving traffic to the website. If you’re serious about growing your business in 2021 and beyond, you need a detailed traffic generation strategy that gives your website a fighting chance to be successful.
Give Your Traffic a Boost
Traffic is the lifeblood of a successful site. Without it, you’re basically wasting your time. In light of this, here are a few useful tactics you can implement to drive the right visitors to your site:
1. Invest in Link Building
Many businesses get turned off whenever search engine optimization is mentioned. They’ve been spammed by one too many SEO “agencies” and don’t have any trust in the industry. But here’s the deal: If you want to grow your website organically, you have to pay attention to SEO.
Strong SEO companies go beyond technical optimization to include link building as well. And it has to be done well or it will have the opposite effect of suppressing your online visibility.
“Quality, white-hat link building is difficult, particularly for smaller brands or newer sites. And, it’s getting harder,” Link.Build explains. “Doing it well requires a dedicated team of outreach managers, quality copywriters and project professionals with the experience to scale your link building efforts.”
By hiring a company that specializes in white hat link building, you can scale your efforts and improve your SEO prominence. Not only that, but you’ll also pick up some traffic directly from your backlinks (assuming you do a good job of making them contextually relevant to the publisher).
2. Post Your Content to LinkedIn
While you have to be careful to create original content in order to avoid a duplicate content penalty, there are a couple of exceptions. For example, did you know that you can republish your blog post content to your LinkedIn profile?
Assuming you do it properly, you can republish content to your LinkedIn page and use it to increase visibility in your professional network and simultaneously drive traffic back to the original post on your website. The best way to do this is by posting roughly 25 to 50 percent of the post on LinkedIn and then include a simple phrase like: “To enjoy the remainder of this post, please see the original post on MyWebsite.com/link.”
3. Share Relevant Content on Quora
Quora is a popular Q&A website where people go to ask questions about any topic they may have. And if you spend time on the site, you’ll start to see common questions that your target customers have. You can then use these questions to develop content that directly answers these questions and include a link back to the post in your answer. It takes time, but it’s usually pretty effective. Best of all, it provides a long-term flow of traffic if the question is a popular one and your answer gets upvoted.
4. Build Your Email List
Email is still one of the best sources of website traffic generation on the web. If you’re serious about driving visitors to your website, you need to be serious about building up your email list. Then, whenever you publish a brand new post, you can send out a quick email and instantly get several hundred visits to your content. Not only does this increase visibility, but it also puts Google on notice. They see traffic and it makes them take you more seriously.
5. Appear on Podcasts
One final suggestion is to find podcasts that have audiences that overlap with your own. Then appear on these podcasts as a way of generating exposure. As part of your call-to-action at the end of your appearance, tell people to visit your blog.
Putting it All Together
Generating website traffic isn’t easy. But it’s also not rocket science. The playbook is out there for everyone to see; you simply have to do the work. There’s no way to drive traffic to your site without putting in the work day after day. Whether you do it internally or outsource it is up to you, but either way, the work must be done. Use this article as a guide to nudge you in the right direction.