FrescoPad – Collaboration Software

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Quick Information

  • Name of Startup: Fresco
  • Year Founded: 2020
  • Website:
  • Type of company: Collaboration Software
  • HQ Location: San Francisco

Startup Founders:

Paul Van Zandt

Startup one-liner:

An intuitive online whiteboard for real-time collaboration

Problem the startup solves:

Fresco alleviates stagnation, miscommunication, and confusion in online collaboration.

Progress and current status:

Continually building our product and looking to find market fit.

What is a crazy story about the startup?:

We were working with a development team online; they claimed to live in different parts of the world, and they weren’t doing a great job, so we moved on. Eventually, we learned they all work in the same room as a big team and had constructed these fake identities to get the job! It was hilarious to us and was a big learning moment for me.

What is a company the startup looks up to, and why?:

We, along with many people, look up to Slack and how they have become an essential cog in so many people’s daily lives. The simplicity, necessity, and accurate design elements are all a key part of making online communication easy, and we want to replicate that with Fresco.

The company in four years will be…

In four years, Fresco will be an evolved, integrated product that serves thousands of people across the globe and helps assist innovation and change everywhere.

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