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ForSURE: Simplifying EPR Compliance for SMEs Across Europe

In an age where sustainability and compliance are paramount, ForSURE emerges as a game-changer for small and medium-sized enterprises (SMEs) grappling with the complexities of Extended Producer Responsibility (EPR) compliance. Founded in 2024 by Niclas Brinkmann and Daniel Hamandouche, ForSURE Europe B.V. leverages innovative software to transform the arduous task of generating compliant EPR reports from a days-long endeavor into a matter of minutes. This breakthrough solution is designed to cater to the needs of modern retailers, e-commerce platforms, importers, and manufacturers, making EPR compliance accessible, efficient, and comprehensive.

Company Overview

  • Name: ForSURE Europe B.V.
  • Year Founded: 2024
  • Type of Company: B2B Software
  • HQ Location: Utrecht, The Netherlands
  • Startup Founders: Niclas Brinkmann (CEO), Daniel Hamandouche (CTO)
  • One-Liner: Disrupting EPR compliance for businesses with innovative, user-friendly software.

Progress and Current Status

ForSURE has made remarkable strides since its inception, moving swiftly beyond beta testing to demonstrate its software’s capability to significantly reduce EPR reporting time. From taking 39 days to just 6 days for completing 300 reports across the EU, ForSURE’s platform highlights the startup’s effectiveness in making EPR compliance more manageable for businesses. The company’s development is further supported by a growing network of partnerships and collaboration with UtrechtInc, showcasing a strong commitment to innovation and user-centric solutions.

A Vision for Accessibility and Efficiency

ForSURE’s mission is to demystify the EPR compliance process for businesses across Europe. By providing a streamlined solution, the startup not only reduces the administrative burden on companies but also supports the broader agenda of responsible retailing. ForSURE’s approach reflects a deep understanding of the challenges faced by SMEs in navigating regulatory obligations, offering a path to compliance that is both time-efficient and accessible.

Looking Ahead: ForSURE’s Future

In the next four years, ForSURE envisions itself as the leading EPR reporting software for SMEs across the entire European Union. With plans for expansive growth and continuous software innovation, ForSURE aims to adapt to the evolving EPR frameworks and become a one-stop solution for businesses seeking effortless compliance. Strategic partnerships and collaborations will play a key role in enhancing the software’s capabilities and cementing ForSURE’s position as a thought leader in sustainable business practices.

An Inspiring Journey of Innovation

The story of ForSURE is one of innovation, resilience, and a steadfast commitment to simplifying EPR compliance. Inspired by the founders’ personal experiences with the complexities of EPR reporting, ForSURE was born out of a desire to create a technological solution that addresses a critical market need. Despite facing setbacks, including the loss of a potential contract, ForSURE’s journey is a testament to the power of perseverance and the importance of adapting to meet customer needs.

Admiration for MojoLens

ForSURE draws inspiration from MojoLens, admiring their pioneering work in augmented reality lenses. This admiration stems from MojoLens’s ambition and innovative spirit, qualities that ForSURE aspires to embody in its mission to transform EPR compliance. By looking up to MojoLens, ForSURE is motivated to pursue groundbreaking solutions and contribute to a more sustainable and responsible retail and manufacturing industry.

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