Outer Flux: A Startup Revolutionizing Ocean Conservation

Every year, millions of tons of plastic waste find their way into the world’s oceans, wreaking havoc on marine ecosystems. However, one startup is determined to make a difference. Outer Flux, founded in 2023 and headquartered in Honolulu, Hawaii, aims to remove plastic from the ocean while simultaneously creating innovative and sustainable products. Led by Nate Honderick, a young entrepreneur with a passion for environmental preservation, Outer Flux is making waves in the fight against plastic pollution.

The Problem and the Solution

Plastic pollution poses a significant threat to marine life, as animals often mistake plastic debris for food, leading to entanglement and ingestion issues. Outer Flux addresses this problem by implementing a unique approach. By upcycling ocean plastic, the startup not only removes harmful waste from the marine environment but also repurposes it into high-quality, eco-friendly products.

Inspiring Story: Nate Honderick’s Vision

The inspiration behind Outer Flux stems from Nate Honderick’s childhood experiences growing up on the North Shore of Oahu, Hawaii. Witnessing the devastating effects of plastic pollution on the local beaches, Nate wondered how he could contribute to solving this issue. Recognizing the potential to turn ocean plastic into something valuable, he embarked on a mission to create a product that could simultaneously remove plastic from the ocean and captivate consumers.

After three years of hard work and collaboration with his college friends, Nate developed the first prototype of the Kuiper Cube—an upcycled plastic product that showcases the potential of sustainability and innovation. Currently pursuing a degree in aerospace engineering, Nate’s passion for environmental conservation and his entrepreneurial spirit drive Outer Flux forward.

Inspiration from Patagonia

Outer Flux looks up to Patagonia, a renowned company that has set the bar high for environmental stewardship and sustainability in the business world. Patagonia’s commitment to using recycled materials in their apparel, prioritizing fair wages and safe working conditions, and actively engaging in volunteer work serves as a shining example for Outer Flux.

By emulating Patagonia’s values and business model, Outer Flux aims to make a lasting impact on the planet while creating successful and socially responsible products.

Future Goals: Making a Positive Impact

In four years, Outer Flux envisions significant growth and impact. The startup plans to establish its own physical stores while expanding its presence in major retail outlets. By diversifying its product line, Outer Flux will offer a range of innovative upcycled plastic items, showcasing the versatility and potential of recycled materials.

Outer Flux’s commitment to environmental conservation goes beyond product development. The company plans to actively organize beach cleanups, providing opportunities for communities to participate in plastic removal efforts. By creating jobs and partnering with other organizations, Outer Flux aims to foster positive change in both local and global contexts.

Moreover, the startup recognizes the importance of sustainable packaging. Outer Flux intends to expand its operations to include the production of eco-friendly packaging solutions for other companies, further reducing the environmental impact of plastic waste.


Outer Flux represents a beacon of hope in the battle against plastic pollution. Through their innovative approach of upcycling ocean plastic, they are not only removing harmful waste from marine ecosystems but also creating desirable and sustainable products. With an inspiring founder at the helm and a commitment to environmental preservation, Outer Flux is poised to make a lasting impact, revolutionizing the way we perceive and address plastic pollution. As they forge ahead on their journey, Outer Flux continues to inspire others to join the fight for a cleaner and more sustainable future.