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Mow Shaving | Consumer Product

MOW logo

Quick Information

Name of Startup: Mow Shaving
Year Founded: 2009
Type of company: Consumer product
HQ Location: New York


Startup Founders:

Reuven Sacher – Founder

Phil Masiello – Co-Founder

Startup one-liner:

Developing products to improve the shaving experience

Problem the startup solves:

Most electric razors cause skin irritation because the foil it static and rubs against the skin. Blade shaving is not portable and is time consuming. The MOW razor is designed for the modern man. With our patented rolling head, our razor reduces friction, causing less skin irritation. Our sleek design and USB – C charging port allows for the utmost in portability to the gym, to the office, while traveling. Attachment heads work with multiple hair types.

Progress and current status:

We just launched a Kickstarter to test pricing and consumer acceptance.

What is a crazy story about the startup?:

The product has been in development for over 7 years through several rounds of testing and refinement and we are now ready to bring the product to market.

What is a company the startup looks up to, and why?:

Shinola for their ability to create great simple designs.

The company in four years will be…

Over $250 million in sales with a complete line of shaving products sold online and in brick and mortar retail stores.


Author : Tom Heien

Admin at KillerStartups. Loves to talk about artificial intelligence, automation, and the future of the internet.

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