Madduck: Revolutionizing Mobile Subscription Business


In today’s fast-paced digital landscape, scaling a mobile subscription app profitably can be a daunting task. App owners often find themselves overwhelmed by data and tactics, struggling to prioritize effectively and take the right actions. That’s where madduck comes in. Founded in 2018, Madduck Insights is a B2B SaaS startup based in Istanbul that aims to simplify and democratize the mobile subscription business by providing actionable insights based on location-specific data.

The Burden of Scaling Subscription Apps

Scaling a subscription-based business involves navigating complex challenges and making critical decisions to drive growth and profitability. App owners face the constant struggle of analyzing vast amounts of data, determining the right strategies, and optimizing their apps to maximize revenue. The sheer volume of information and the need to prioritize effectively can quickly become overwhelming, hindering the success of these businesses.

Transforming Data into Actionable Insights

madduck Insights understands the challenges faced by app owners in the subscription business. Their platform takes the burden of data analysis off their shoulders, providing location-specific actionable insights that can be prioritized based on their predicted impact on revenue. By leveraging their expertise and advanced algorithms, madduck Insights empowers app owners to make informed decisions, streamline their operations, and improve their bottom line.

The Madduck Journey: From Small Steps to a Powerful Solution

madduck’s inspiring story begins with their CEO, Emre Yılmaz, who embarked on a journey to build a successful subscription app. Through endless iterations and determination, they achieved success with their initial app. This triumph fueled their ambition to expand further, launching a publishing business in the non-gaming category when it was still an emerging concept. As their portfolio grew, managing and scaling a large number of apps became a significant challenge. To overcome this hurdle, madduck started developing tools to streamline their processes, culminating in the creation of madduck Insights. This platform combines their extensive expertise in building and scaling mobile subscription apps, offering a comprehensive solution to the industry’s pain points.

Taking Inspiration from Amazon: Building an Ecosystem

madduck draws inspiration from the success story of Amazon. They admire Amazon’s ability to identify internal needs and transform them into immensely successful products. Specifically, madduck looks up to Amazon Web Services (AWS), which started as an internal need but evolved into a leading cloud services provider. madduck aspires to follow a similar path, leveraging their unique approach to the mobile subscription business to build an ecosystem that connects various players in the value chain. By creating meaningful connections and becoming indispensable to any mobile subscription business, madduck aims to establish itself as a central player in the industry.

The Future of Madduck: Building an Indispensable Ecosystem

Looking ahead, madduck envisions a future where they play a central role in the mobile subscription business ecosystem. By connecting the dots between different players and touching various points of the value chain, they aim to create an ecosystem that enhances the efficiency and success of mobile subscription businesses. With their innovative approach, madduck seeks to become an indispensable partner for app owners, driving growth, and revolutionizing the industry.