- Name of Startup: Astrea
- Year Founded: 2023
- Type of company: Shoe Brand
- HQ Location: Remote
Francesca Carini, founder and creative director.
Vegan shoes made in Italy with focus on sustainability.
Problem the startup solves:
The material we will use are biodegradable or/and recyclable or/and recycled.
The shoes will be made in Italy and the supply chain will be traceable.
Progress and Current Status:
We are at the prototypes stage: we already have the shoe lasts and the upper material. We have contact with all the other supplier (sole, inner lining, insole, heels) We also have contacts with a shoe factory.
What is an Inspiring Story about the Startup?:
The fashion industry and fast-fashion cause lasting environmental damage to aquatic, terrestrial and atmospheric ecosystems.
The fashion sector is responsible for 10% of global greenhouse gas emissions and 20% of the pollution of global water resources, making it the second most polluting sector in the world. Furthermore, most of the large fashion companies use greenwashing, a process that deceives the consumer with misleading information on how their products are more environmentally friendly.
Astrea was born, as well as from the great passion for shoes, from the desire to create a product that is, as much as possible, sustainable and cruelty-free.
The fundamental concept of the Astrea brand is sustainability to the maximum of its possibilities: a product that respects the environment and animals in every part of the production, from the creative process to shipping.
A product that is fashionable at the same time, that follows the trends of the season, that reflects what fashion is: art.
The idea was born when I started not wanting to buy genuine leather products anymore: it was difficult to find a pair of shoes that satisfied me from an aesthetic point of view and that at the same time weren’t made of plastic, since it also causes huge environmental problems.
Sure that I’m not the only one experiencing this problem, I decided to create a shoe brand, using the valid alternative materials that already exist on the market but are still very undervalued and/or little known.
The production will take place in Italy, with the use of innovative materials; they will range from vegetable leathers, biodegradable fabrics, organic and/or recycled materials.
What is a Company the Startup Looks Up to, and Why?:
I admire all the company that are doing research for new innovative and cruelty-free materials; for example the brand Desserto which is doing vegan leather from cactus.
I also admire the commitment of Stella McCartney that stopped since years using animal-derived materials.
I admire all the small brands which work hard on having a more sustainable production and also which are paying their workers fairly.
The Company in Four Years Will Be…
Astrea in four years will be known as a fashionable, vegan, made in Italy and sustainable brand.
I hope that all the people will buy our products because they will be known as a good quality shoes that last, made by fairly paid workers, respecting humans, animals and also our environment.