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Bulu | B2B Logistics Group

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Quick Information

  • Name of Startup: Bulu
  • Year Founded: 2012
  • Website:
  • Type of company: B2B Logistics Tech
  • HQ Location: Lincoln NE

Startup Founders:

Startup one-liner:

Bulu adds subscriptions with fulfillment to grow your DTC store.

Problem the startup solves:

Ecommerce companies don’t have the bandwidth or knowledge to manage subscription offerings of their DTC products in perpetuity.

Progress and current status:

Fully operational

What is a crazy story about the startup?:

Bulu began as a subscription box company, Bulu Box, it then pivoted to a software company (which was acquired), then built DTC programs for large companies like Disney, Crayola, and Lululemon before settling on helping small to mid-size ecommerce brands offer subscription by combining custom subscription options with fulfillment.

What is a company the startup looks up to, and why?:

We look up to companies like Deliverr and of course, Amazon, who have been able to stream line tech and fulfillment for their clients.

The company in four years will be…

The logistics tech and fulfillment go-to for DTC brands looking to increase LTV.

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