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Hiring In-House vs. Outsourcing: How to Make the Right Decision
Jul03

Hiring In-House vs. Outsourcing: How to Make the Right Decision

As you build your startup, you’ll quickly realize that you can’t do everything yourself. You’ll need other people to handle the overflow work you don’t have time to get to, and dedicated experts who can tackle the fields that are beyond the limits of your knowledge. When that time comes, for most applications you’ll need to make an important decision: will you hire someone in-house to handle this new set of responsibilities, or...

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4 Steps for Building a Brand That Actually Has Meaning and Value
Jun27

4 Steps for Building a Brand That Actually Has Meaning and Value

When you look around at the brands that grow quickly, efficiently, and sustainably, it’s generally the brands that have meaning and value behind them that do the best. Are you building a meaningful brand? Or are you merely going through the motions and hoping you’ll reach customers? These are important questions that should be taken seriously. What is a Meaningful Brand?  Every company sells a product or service. Only certain...

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The Good And The Bad Of Bootstrapping
Sep29

The Good And The Bad Of Bootstrapping

Being fully in charge of your company’s own finances can be both a blessing and a curse.

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How You Can Handle The Speed Of Your Marketplace
Jul04

How You Can Handle The Speed Of Your Marketplace

Life in the startup lane moves fast. Domain names change hands. Companies pivot and relaunch. Some competitors gain ground, some fade. New products surge into marketplaces hoping to hold onto the lead. ziipa, a digital producers’ marketplace, is a prime example. Previously an app discovery site, the domain…

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3 Benefits To Bootstrapping Your Startup
Jun24

3 Benefits To Bootstrapping Your Startup

I have a little beef with using “money raised” as a metric of success. Is it a clear metric of progress? Yes. Success? Not as much. Fundraising does have many benefits: You can get the talent, technology and tools to scale your business quickly. Plus, in some industries (like bio/life sciences), the startup costs…

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Focus Shmocus. Mapaton Proves Sometimes It Pays To Be All Over The Map
Jun23

Focus Shmocus. Mapaton Proves Sometimes It Pays To Be All Over The Map

Did you know that there’s an area in Canada where it’s illegal to lock car doors, get this, in case someone needs to escape from a polar bear? This is just one example of the lesser-known things you can learn about…

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