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This Week’s Best In Beta: Vetted and Trōv

This Week’s Best In Beta

Which startup is going to be the next big thing? Investors, bloggers, job seekers, and inspiring entrepreneurs everywhere are dying to know. Hundreds of startups enter private beta each month, and that’s far too many for any one person to keep up with. Fret not! Each week, I share some of the hottest new startups in this column, Best In Beta. Let’s discover the next big thing together!


1. Vetted

Facebook’s news feed needs help. Not because of Year In Review headaches (notch that to an increasing tally of frustrations), but because it’s grown out of control. Stuff that you would find interesting is buried under an impossible mess of goofy videos, tedious posts and ads that no one has the time or patience to sift through.



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How do you weed out the unwelcome distractions? Unfriending is just bad manners. Yet there needs to be a way to make some people disappear without going away – so we can find just the news that truly matters.


Vetted takes a promising approach to the problem, letting you vet, or declare your trust in a source, so that you can view only the people and news that you want to see on a regular basis.


Vetted works across other social networks as well (Twitter, LinkedIn, etc.), so that you can create one meaningful news stream. The comparison maybe isn’t 100% fitting, but Vetted reminds me of a TiVo for social media – helping you to avoid the undesirable commercials and programs cluttering your media.


Save what you want to read/watch later but don’t have time for immediately. Block out the voices that you still want in your network but don’t need to hear from continuously. Huge sigh of relief.


Eager for your most valuable connections to rise to the surface and help you take back control of your news feed? Beeline for


2. Trōv

No clue. I’m guessing that’s the extent to which most of us know the value of our possessions. We may know what we paid for a few big ticket items, we may track the value of our home, but most of what we own immediately gets classified merely as our stuff.






Trōv lets you find and collect the value of everything you own – either by entering in email receipts, scanning bar codes, taking pictures, or searching for items.


Why bother? Lots of good reasons.


Knowing the value of objects helps to properly insure important possessions. Once in the habit of entering values, this is a handy way to retrieve information come tax time, not to mention, both categorization and charts help to give you a clearer visual understanding of your finances.


You might decide to keep or sell things based on current market value, but who has the time to research different marketplaces for this information? Nobody, that’s who. Trōv makes creating an inventory/insuring/selling super easy.



Sharp. Helping us all to tap into overlooked value.


Curious if hawking the untouched goods in the attic would fund your dream vacation? Have a few family heirlooms that, well, aren’t so precious to you? Read more about discovering the value of your stuff at


Photo & Video Credits

Vetted | Trōv

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