You’ve created a great app, and it’s ready for release. Now what? As most developers know, gaining users and promoting your app is just as important as the development process. One of the most highly-regarded tools employed by developers to announce the launch of their app is the press release. A press…
Most people rely heavily on visual elements during the decision-making process. For app developers who have undertaken a great marketing campaign and been able to successfully drive traffic to their app, the next step is to ensure users are actually downloading the app – and the download is going to…
Gamification is a growing aspect of business marketing, being adopted by almost every company, brand, mobile application or website. The idea involves adding game dynamics into company websites or shopping experiences. For example, a company can provide consumers the opportunity to collect points and…
Today’s restaurant owner is challenged with the changing landscape of customer marketing. No longer does a diner go to the yellow pages or even a home PC to make decisions about dining out. Now, consumers check their smartphones to make quick and easy dining decisions. Consumers often find restaurants by…
