Robin Schaffer and Chris Holscher

Robin Schaffer and Chris Holscher are long time experts in the field of analyst relations and now focus on bringing their expertise to startups.  The two partnered with the University of Edinburgh to conduct this research.  Robin (US) and Chris (Germany) run separate startup-focused consultancies that work with vendors to leverage analysts in their growth and development. Their programs bring both outbound (building awareness and reputation) and inbound (gaining actionable feedback and recommendations) value to their clients.