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Who’s The Right Fit For Small Business? WordPress VS Light CMS

The need for a company website is evident for any business no matter how big or small. Sometimes it’s even a matter of survival. Starting a website can be difficult due to the wide array of factors you need to address. What are you able to afford? What site will get you the notice you need? Who the heck is really the best fit?   The fact is businesses can’t run from the online marketing world any longer. The benefits are...

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The Importance of Social Marketing In B2B Transactions

As we all know there has been a big shift in marketing strategy from the tired old strategies to fresh and living… online forums. A place once used and understood as a communication tool from peer-to-peer has transformed into the worldwide marketplace.   The long and detailed ads or marketing strategies are not exactly obsolete…(yet)… but the new wave has definitely come in. Social media has become a critical...

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Don’t Be A Burnout

Late night study sessions seem like a time of the past, but recognizing how close to the edge you’re working can save you from losing that competitive drive that lifted your idea off the ground. Yes sometimes a coffee induced slug fest with your tech problems or financial mess might be a necessity, however keeping these to a minimum will only improve the output potential you can really achieve. The passion can easily slip away...

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Keeping Your Business Expenses In Check

Getting off the ground with a startup takes funding… and funding can always be found. The trick to keeping a successful startup is to learn how to manage small business finances effectively.   Insight into all the dangers that lay ahead is important, but it can be even more important to try to take these speed bumps the right way.   Overspending early puts a lot of entrepreneurs behind schedule early on, and with a...

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What It Takes To Make Your Content Top Dog

Everyone can write a blog, copy a photo, or build a website. Not everyone can make any of those things actually useful for their business. There is a strong monotony in social media marketing, and in order to break away from the boredom you need to rise above the rest by writing quality content.   Who Do You Think You Are?   Yes putting together your own site and knocking out a few blogs to gain a little interest can make...

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