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How To Keep The Customers Coming Back – The Subscription

You may remember Dad’s monthly excitement of receiving his Sports Illustrated, or Mom giggling away with the jokes in Reader’s Digest. Well the subscription had seemed to be just about out-of-date when online marketing saved it from getting lost. The format is a little different, now it isn’t the daily newspaper you might receive, but subscriptions for online companies and marketers is working, and working well.   More and more...

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Why Twitter Just Might Be The Next Horror Film

When looking back on some recent slasher flicks, many of us wonder how simple all of the victim’s problems would have been solved with just a simple cell phone call to save the day.   With the mobile world changing the game in recent horror movies, Twitter just might be the gateway to turn the tables on technology saving the day.   In fact it may just be the reason behind the danger the victims face this time. Wait! Is...

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How To Find The New Recruits

Every business is different, and every approach to individual success should cater to those differences. There are basic guidelines that can improve any business however, and keeping these things in mind can bring you to the next level. Being a pioneer in your products field doesn’t mean you have to be a pioneer in every aspect of your business, so it is good to learn from others who have been the guinea pigs in areas that you don’t...

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Be a Passionate Realist (Don’t Separate The Two)

There is a heated debate over why passion in a Startup can be detrimental to the cause and that realists are the true winners. The other side argues that without passion that attacks the issues, strict realism will keep Startups from taking that chance that won’t always come around. At the recent SXSW conference the battle continued, but this time with a twist. Maybe picking sides wasn’t really the way to go and a healthy dose of each...

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How To Make Your Online And Offline Marketing Work Together

Billboards, newspaper ads, and magazine layouts have become dinosaurs in the marketing game. They still keep an effective punch, but the online marketing is growing at a very rapid rate. What problem does this pose? A marketing strategy needs to create a baseline of common interest. Very often these two types of styles don’t work together and this can create confusion with your marketing team. That can be a setback for the...

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