search cancel
Google Display Ads: 7 Tips for Supercharging Performance
May13

Google Display Ads: 7 Tips for Supercharging Performance

Google Display Network (GDN) is an option within Google Ads where your ads are shown on other websites that are part of their network. GDN has various ad formats, features, and targeting options, but it’s most commonly known for serving image (a.k.a. “banner”) ads. It is also often used for targeted brand awareness and re-engagement campaigns since the ads can give the impression of following the user as they surf...

Read More
Click Fraud: 4 Tips to Prevent Ad Fraud for Free (and Boost Performance)
Mar22

Click Fraud: 4 Tips to Prevent Ad Fraud for Free (and Boost Performance)

Start-ups should be aware of “click fraud” and how it may be impacting their everyday campaigns. Advertisers lost $42 billion in 2019 due to ad fraud, suggesting that nearly 20% of all online ad dollars spent are wasted. And reports show that click fraud, or invalid clicks, is still a major problem for digital marketers in 2022. Taking the proper steps to combat click fraud can help improve campaign performance and sales while...

Read More