As an entrepreneur in today’s modern marketplace, it’s important to pinpoint what makes you jump up and feel energized every morning.
It doesn’t matter if you’re the new kid on the block or you’re an industry veteran, all small businesses make mistakes from time to time.
While it can also be very rewarding, growing a startup from a small business into a thriving operation is almost always a challenge.
Consider the last time you purchased a new television or tried a new restaurant. It’s unlikely you chose that TV or restaurant at random. You probably looked at online reviews or chose based on another person’s recommendation. This is the power of social proof of a customer’s experience, and it’s absolutely crucial to attracting new customers. Social proof can take the form of customer testimonials, reviews, case studies,...
The economy is in a strange place. While it has recovered faster than expected, there’s still work to be done for it to return to its pre-pandemic state.