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How to Prepare for an Equity Investment
Nov18

How to Prepare for an Equity Investment

Before you sign an equity agreement and take money from a VC firm or angel investor, you need to take some important steps.

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5 Ways to Find the Frustration for Breakthrough Innovation
Nov06

5 Ways to Find the Frustration for Breakthrough Innovation

Frustration drives innovation. When things aren’t working like they should, it’s easy to see opportunities for improvement.

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Nostalgia Sells: How to Adapt Your Marketing
Oct09

Nostalgia Sells: How to Adapt Your Marketing

There’s no doubt that nostalgia sells. The key for brands is to look back at the past with a genuine appreciation, rather than a gimmicky push.

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For Startups, Ignoring SEO and Link Building Is a Long-Term Mistake
Oct07

For Startups, Ignoring SEO and Link Building Is a Long-Term Mistake

Push past your desire for quick results; trust that your hard work will pay off. It’s a counterintuitive idea in today’s culture — but extremely effective.

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6 Sales Tools to Make Startups’ Lives Easier
Oct04

6 Sales Tools to Make Startups’ Lives Easier

Continue to invest in your sales process. One day, you’ll look back at your early sales struggles and wonder why you ever worried.

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