How to Prepare for an Equity Investment
Before you sign an equity agreement and take money from a VC firm or angel investor, you need to take some important steps.
5 Ways to Find the Frustration for Breakthrough Innovation
Frustration drives innovation. When things aren’t working like they should, it’s easy to see opportunities for improvement.
Nostalgia Sells: How to Adapt Your Marketing
There’s no doubt that nostalgia sells. The key for brands is to look back at the past with a genuine appreciation, rather than a gimmicky push.
For Startups, Ignoring SEO and Link Building Is a Long-Term Mistake
Push past your desire for quick results; trust that your hard work will pay off. It’s a counterintuitive idea in today’s culture — but extremely effective.
6 Sales Tools to Make Startups’ Lives Easier
Continue to invest in your sales process. One day, you’ll look back at your early sales struggles and wonder why you ever worried.