Why You Should Build A Business Around Enabling Self-Expression
Web and SEO companies are a dime a dozen. The app market is saturated. Yoga pants are overpriced and they all look the same. And nobody really needs another stainless steel coffee mug. If you want to start a business that matters – one that makes heads turn and people talk – start a business that gives people a voice. People naturally want to express themselves If you want to build a successful business, it makes sense to produce...
4 Steps for Building a Brand That Actually Has Meaning and Value
When you look around at the brands that grow quickly, efficiently, and sustainably, it’s generally the brands that have meaning and value behind them that do the best. Are you building a meaningful brand? Or are you merely going through the motions and hoping you’ll reach customers? These are important questions that should be taken seriously. What is a Meaningful Brand? Every company sells a product or service. Only certain...
What Established Small Businesses Need Most: Strategic Financial Plans
Many leaders of small- or medium-sized companies have trouble obtaining funding, and keeping money cycling can pose problems. A 2018 CB Insights analysis showed that 29 percent of failed startups ran out of money, and small businesses earn between 20 and 28 percent of their income during the holiday season.
How Will You Adapt to New Competition as an Established Business?
eMarketer predicts the number of people who’ve never paid for cable or satellite will match the number who have abandoned it by 2021, meaning 30 percent of Americans won’t have either.
Does Swag Really Work for Promoting Your Startup?
According to a study from the Advertising Specialty Institute (ASI), swag products are actually very effective in creating brand permanence. In fact, it’s more effective than TV, radio, or print advertisements.