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Fear of Success: Advice From The Founder Institute

Adeo Ressi was first known for his audacious and controversial company TheFunded.com,  a forum  where  CEOs can comment and review global funding sources worldwide. His latest and all-encompassing project- the Founder Institute has taken his vision of helping entrepreneurs to the next level. The definition of internet entrepreneur used to be 97% failure but Ressi is changing that. His dream of training people who build meaningful and...

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Drinks On the Boss: How To Create Company Culture

A couple months ago I, and the rest of the marketing team, got an email inviting us for after work drinks the following Monday. Rather than suggesting a place to eat, we were given a choice between the new vodka bar down the street or the regular Mexican cantina we go every other Friday. Obviously, something was up. A couple of us shot knowing glance that promised an intense lunch mixed with heavy debate so as to somehow prepare...

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How To Determine Values For Your Business – Generating Value Architecture For Founders

As employees, we all know what we want. We want appreciation and more often than not we like to think we could be the boss too. This industry makes dreams king so those with gumption, drive and an awesome idea will suddenly find themselves out there founding startups. Here’s where what I have to say is a no-brainer: Learn from the other guys who’ve been where you’re standing now and listen to what they have to say. I know it’s cold at...

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David 2.0 VS Goliath: Benefits Of Working At A Startup

My buddy Aaron called me up last night, weeping on my shoulder about career choices. Seems he’s in two minds whether to take the awesome engineering job at the startup or to go with the big boys. Settling into my game chair with beer and emergency snacks ready, I got really deep and tried to help the dude. Thankfully I made notes on a Hooters napkin so I could post my amazing insights here. First of all, we talked about that...

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How To Create Landing Pages That Convert – Keep Your Customers Coming Back For More

Conversion in a nutshell is “you see it, you’ll buy it!” The phenomenon of online business has streamlined the process by which your customers ‘veni, vedi, take it’ because now it’s all about that first taste of your presentation: the landing page. You want to make your landing page attractive? You want to make your landing page sell? Find out how to create landing pages that convert with the following tips to make the bees want your...

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