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Cold Emails Don’t Have to Suck: How to Consistently Get an Open Rate Over 50%
Mar05

Cold Emails Don’t Have to Suck: How to Consistently Get an Open Rate Over 50%

Yes, you can get more than half of your cold-email recipients to open your emails. That is if you write emails that don’t suck.  Frankly, many cold emails do suck. But those are coming from companies and people who don’t know what they’re doing.  When done well, cold emails can be one of the most effective outreach methods available to startups. Here are some clear benefits of a cold email campaign: You can directly contact people. It...

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Automated coaching startup BetterYou sets horizons beyond the personal.
Feb20

Automated coaching startup BetterYou sets horizons beyond the personal.

Automated coaching is a burgeoning field. The always-on, easy availability of modern smartphone products mean that many people now spend their entire day tethered to a mobile data device. More and more companies are springing up that take advantage of this close connection by providing regular influence prompts designed to improve users’ lives in general.   At the head of this pack is a startup called BetterYou. Founded in 2018...

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Turning the tables on recruiter AI
Feb17

Turning the tables on recruiter AI

Let’s face it: finding work has turned into a warfare. Almost every job seeker is fighting tooth and nail against a horde of equally-qualified applicants to fill almost every position. This current state of general panic has only been exacerbated by the ongoing arms race in the field of AI-automated candidate screening. Modern businesses no longer employ low-level HR functionaries to collect, file and respond to the flood of résumés...

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Boston’s Cleanzen is revolutionizing the home office
Feb13

Boston’s Cleanzen is revolutionizing the home office

What’s one thing most offices have in common? Cleanliness. Businesses pay someone to keep work areas clean and clear, and most of the time this cleaning is done by dedicated cleaning staff. This makes sense, since other employees are performing core-business functions with their paid time, and need a clean environment in which to perform them. So, with the explosion of telecommuting and freelance work over the past 2 decades, you...

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Is Your Start-Up Right for Venture Funding?

Not all startups are designed for venture capital. There are several criteria that VC’s look for when deciding whether to deploy capital or not. There is a reason for that. Some companies are just not capable of utilizing such a massive influx of cash. Startups need to have the ability to scale quickly and take over the market. These startups are also expected to pull this off within 3 to 5 years. As much as I would like to say...

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