Finding The Right Digital Marketing Channels For Your Business As a business, you’re spoiled for choice when it comes to digital marketing. There are so many channels out there that it’s hard to know where you should go. It’s easy to assume you should just be on all of them, but in fact, you will do yourself a disservice if you try. It’s a better idea to find the right digital marketing channels for your business and work from there. Here’s how you can do that.  Set Your Goals Before you can even start choosing digital marketing channels, you’ll need to decide what your goals are for your business when it comes to marketing. What is it you’re hoping to do when you get started on these channels?  Every business is different, but some common goals include building trust and authority with readers online, building brand recognition, or driving traffic to your website. Once you know what you’re looking to achieve, you can then start looking into the right media channels to achieve those goals.  Look at Your Target Audience You of course will already have done some work to identify where your target audience is, and how you can reach them. Part of that work will be looking at where they are online, and what media channels they prefer.  “There are several questions that you need to ask when you’re looking at where your audience goes online,” says James Dale, a technical blogger with Academic Brits and PhD Kingdom. “For example, where do they spend time online,...