I know many people that refrain from buying clothes online because they don’t want the hassle of having to send them back again in case they prove to be ill-fitting. This new solution is tailor-made (excuse the pun) for them.
Named Fits.me, we can describe it as a virtual fitting room that retailers can add to their websites. All that the customer has to do is to enter his/her body measurements to have a very close representation of the way the clothing will adjust to his/her body.
Using this service, then, you will be effectively capable of trying clothes online before getting down to actually buying them. It is one of the best solutions I have seen to these purposes, and the funniest bit is that from a strictly theoretical point of view the service is not that radical. Of course, retailers are also getting a good deal because (if it catches on) they will be provided with an almost sure way to reduce returns and increase their sales. It will be interesting to see the reception this European startup has in the States. It already has the right credentials, having won the Plugg.eu event. I think it shouldn’t be that hard for Fits.me to replicate that success across the Atlantic.
Fits.me In Their Own Words
“Virtual fitting room for online retailers.”
Why Fits.me It Might Be A Killer
It can rejuvenate the eCommerce apparel industry by taking down one of its main barriers for good.
Some Questions About Fits.me
What would it take for this to become widespread? 
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