Experiment.ly – Simple User Testing


Experiment.lyOnline testing is easy (and affordable) when you use a platform like this one. Experiment.ly is a freemium A/B and multivariate testing tool that works on the browser, and that can be implemented without the need to hire a programmer. Images, buttons, text, CSS… Experiment.ly lets you test everything, based on the one metric you should really care about: revenue. All you have to do is to sign up for an accounts (it costs nothing), and then create a test (or “visual experiment”). Once enough people have visited your site, the results will be displayed using heat maps.


Test are created using a drag and drop interface, but if you’re a developer then you’ll be able to use your skills and set down advanced rules. And measure the performance of your campaigns even better as a result.


A tiered approach to pricing means there are four plans to choose from, based on how big your site is and how many visitors it usually gets. First of all, there’s a free plan (“Newton”) that can handle up to 5,000 visitors. And then, there’s the three paid plans: “Franklin”, “Edison” and “Einstein”. They cost $99, $249 and $999 each, and they can handle 25,000, 100,000 and 500,000 monthly visitors each.

Experiment.ly In Their Own Words

Experiment.ly helps marketers measure and improve the performance of any online ad campaign – including pay-per-click, organic search, social media, CPA, and more – based on the only metric that matters: Revenue.

Some Questions About Experiment.ly

What about letting you do more visual tests, like the ones you can do using Kupima and YouEye? Experiment.ly


About the author

Born and bred in Maine, Roger is one of the longest-standing writers for KillerStartups.com. A translator by trade, he is passionate about art in all its forms. He enjoys both classic and contemporary literature, nature photography and music from both sides of the Atlantic. Fascinated by technology from an early age, he has always explored the ways in which computers let people articulate their thoughts and communicate better with the world at large.

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