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ExeLate, a web based advertising startup from Israel, provides users with something called the 'exeLate Targeting eXchange' which relies on Delayed ads. Delayed ads are set up as users visit vertical-specific sites (such as travel, shopping, cars, etc.) or do searches on a certain subject. Rather than directly triggering a relevant ad, ExeLate introduces a Delayed ad cookie; later on when any Partner Network has available ad space, they'll ID the Delay cookie and display a pertinent delayed ad. ExeLate does not however, collect personal info, they don't send out ads based on adult content, ...  read more
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AppFuel has just launched an Ad network for Facebook Apps. They bill themselves as an 'intelligent ad network' and they specialize in dealing out targeted, relevant ads that reflect users' actual tastes and interests. It's meant to provide a win-win situation. Appfuel also works quickly; they'll develop a highly targeted ad in a matter of seconds. Advertisers and publishers are their primary clients; however they do have a self-serve dashboard which allows anyone to advertise their apps on Facebook. Publishers will get paid via Paypal. For more intensive campaigns as well as info on rate... read more
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Advertising is given a new edge with wunderLOOP. The company specializes in targeted adverts. They keep tabs on real-time consumer behavior analyzing it against demographics data and market research data from AGOF, Nielsen NetRatings and comScore among others. This allows targeted, specific ads to be displayed at the moment of the user’s actual interest. wunderLOOP adapts immediately to user behavior. Editorial targeting insures that ads are placed next to contextually relevant content. Search targeting sends dynamically context based links out based on search queries. Basically, the ... read more
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