Radian6 monitors the web. It’s a company which aims its all seeing eye around the sphere of social media in order to aid advertisers and brand flame keepers to find out what the buzz, if any, is all about surrounding their company. In order to do this, they’ve parsed through social media coming up with a simple and succinct definition, which they use in turn to focus their efforts. Social media, according to them is disruptive, decentralized, open, transparent, and sprawling; however it is measurable. The tools they offer to measure the effect of social media on a brand include an easy...  read more
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