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There’s a book called Why Not? Which takes an every day approach to solving problems of any size. It’s written by Professors Nalebuf and Ayers both of whom hail from Yale. Now the book has spawned a web site dubbed WhyNot, in line with the book of course. The site functions as an idea exchange. As a member you can pitch ideas and get feedback from the community. Here’s an example taken from the book: Why not market DVDs that give parents the option to show the PG-13 or airplane version of an R movie? The book offers four problem solving techniques premised on four questions, e.g. Wh...  read more
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Sustainability and sustainable living are popular catch phrases of late. It’s hardly surprising given the onslaught of environmental woes proposed in environmental disaster extravaganza flicks and real life documentaries. If you’re one loathe to sit on your haunches and watch the world fall apart, joining Gusse can help you take some definitive action. The site acts as a discussion board for the exchange of viable ideas. Members are encouraged to discuss ways and means of change and collective acts especially in their cities. Professionals can use Gusse to identify proven solutions, r... read more
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