What’s one creative way to make your startup branding stand out at a big conference?
1. Create Questions
“Most startup branding is focused on getting someone to associate what you do with your company name. That’s important, but that is also what every other company is doing, and frankly, the attendees usually don’t care. Use your branding to create a question in their minds (e.g., “why is there a zebra in that booth?”) to actually be memorable. Once their minds are engaged, they will remember everything.”
2. Advertise on Twitter
“Depending on how big the conference is, consider bidding on the conference hashtag with Twitter Ads. That way whenever the hashtag is accessed, your brand is there. It’s cheaper than throwing a big party and comes with analytics.”
3. Live Tweet the Sessions
“I am a huge fan of live tweeting conference sessions. It gets your name and your brand’s presence in front of all the attendees (and virtual attendees) as an active voice in the community and an authority on the subject, and you’re leveraging the sentiment that surrounds the conference to benefit your own brand. You will also meet a lot of people in real life that you wouldn’t have otherwise.”
4. Create Brand Identification
“Have a clear and concise way of pitching your idea, and be able to relate how your product can work for their specific needs. Also, custom-designed banners are eye-catching and help with brand identification.”
5. Force People to Notice
“Be unique. Be different. At our latest tradeshow, we had girls walk around and hand out empty shot glasses and other swag. People had to come to our booth to get their shot. Once they were there, it was easy to get the conversation flowing. Our booth was a huge hit.”
6. Demonstrate Your Product
“Skip the PowerPoint presentation and rehearse your demo multiple times beforehand, so you have the confidence to execute it flawlessly. Intersperse the name of your brand throughout your demo to make it stick in the minds of the attendees.”
7. Pick Up the Tab
“I’m not about the free T-shirts or littering rooms with stickers. Connections and value happen with face-to-face conversation. Save your marketing budget and buy as many coffees, beers and lunches as possible. Schedule these meetings in advance, but also be ready for the random occurrences.”
8. Focus on Your Culture
“Unless you’re giving away branded iPads (which has still been overplayed), swag won’t cut it at a conference. Instead, make sure your mission, culture and “why” is at the forefront. Our mascot makes the rounds at conferences. People put their guards down with mascots, so it’s easy to get your mission across and engage people in a way that isn’t possible from behind a booth.”
9. Give Real Value.
“Glad handing and card swapping won’t leave an impression. Design magical experiences for the people who can really make a difference and you’ll stand out. Sometimes, that magical experience is simply interaction with your product (think twitter at SXSW 2007). It may just be an engaging conversation where you show that you’ve really done your homework on that person. But you can’t beat true caring.”
Originally published by StartupCollective.
StartupCollective | Cydcor Offices