An unexpected endorsement for your product by Beyonce & Jay Z and a media blitz– exactly what every business owner dreams of experiencing, right? The answer depends largely on preparation. With the right infrastructure and website hosting services in place, the attention is worth the same as a lottery jackpot. Without…
22 Days Nutrition had a unique opportunity when the star musicians announced last December that they were going vegan with the help of the company. Thousands of visitors descended simultaneously on the website. And the site didn’t crash. Instead, it maintained normal function and could then maximize the positive benefits of the tremendous publicity. Such moments are precious for any business, but they tend to stay rare for those unready and become commonplace for those with greater foresight.
The Future of Managed Hosting
Behind the successful handling of the massive traffic overload at 22DaysNutrition.com was EndLayer, a high-performance website hosting and IT solutions provider. Founded in April of 2013, EndLayer provides fully-managed cloud hosting services and custom solutions. The company is dedicated to offering a premium network with secure data centers and constant, expert support.
“Too many people are putting up with slow, un-secure hosting companies to save a few dollars,” says Michael Farin, co-founder and managing partner at EndLayer. “There’s no reason to have 500 sites on the same server. Our goal was to create a completely different, lightning-fast shared hosting service for a reasonable cost.”
Designed for small local businesses to Fortune 500 enterprises, EndLayer addresses needs for cloud hosting (shared, dedicated, backup), Magento and other e-commerce platform hosting, security, consulting, and more.
Solid Performance = Better Conversion Rates
EndLayer partners with SoftLayer, an IBM company, to house servers. Shared performance cloud hosting puts no more than 12 sites on each server to ensure top speed. A full customer service team and technical support staff monitor sites 24/7 proactively. Specialty support is available regarding any concerns – security, scaling, applications, you name it.
With the Internet already full of bootstrapping and low-cost tools, EndLayer caters to businesses looking for superior services and more sophisticated solutions. It’s fair to stop short of calling the company a Cadillac or luxury dealership of web hosting solutions, however, because high customer expectations make the need for high-quality services increasingly more essential, more ordinary.
If guests are going to leave a website that doesn’t load in under 3 SECONDS, servers need to work with blazing speed. All the time. The quickness EndLayer ensures and the backup they provide are priceless in the face of such demanding standards. Just ask the good people at 22 Days Nutrition.
Based in Massachusetts, EndLayer was co-founded by the trio Michael Farin, Justin Basch, and Kevin Resendes. Explore their managed cloud hosting services at EndLayer.com and keep in touch with the guys on Facebook and Twitter. Interested in adding a new, recurring revenue stream to your business? Check out the EndLayer Partner Program.
