Let’s talk for a minute about the differences between an online store or business and a brick-and-mortar store or business. Specifically, I want to talk about how we interact with customers. In a brick-and-mortar business, you can see who walks through your door. You can watch (hopefully not too creepily) as they walk around; see what they pause in front of; see what they touch. With each customer, you learn a little bit better what’s working and what’s not working with your store setup. Then you can make adjustments to your shop and stock accordingly.
However, with an online store or business, you can’t “watch” your customers, right? (Not unless you’re being really creepy, that is.) So how do you know what they like, “touch,” and pause at? Well, one option for determining what actions your customers are taking is Weelytics. Weelytics is a brand new site that makes it easy to track the moves that customers take on your site.
Weelytics lets website owners navigate their own site just like any other user and tag by simply clicking on anything they want to tag. They automatically import those tags into your Google Analytics, KISSmetrics, or Segment.io account so you can track them super easily.
Before you start stressing about how you’re going to code that, however, you should know that Weelytics does everything without any coding at all. Whether you’re launching a new marketing campaign or you’re trying to figure out where in the sales flow your customers are dropping off, Weelytics makes it almost as easy as watching your customers in a brick-and-mortar store.
Weelytics launched two months ago and already boasts more than 500 customers. If you’re ready to join them, get started with their free package, which includes 10,000 sessions per month. Don’t worry, though: if that’s not enough, you can always bump it up with one of their other totally affordable packages.