This Week’s Best In Beta
Which startup is going to be the next big thing? Investors, bloggers, job seekers, and inspiring entrepreneurs everywhere are dying to know. Hundreds of startups enter private beta each month, and that’s far too many for any one person to keep up with. Fret not! Each week, I share some of the hottest new startups in this column, Best In Beta. Let’s discover the next big thing together!
I’m not one to typically get excited about clothing, but I have a menswear subscription service that I’m busting at the seams to tell you about.
Crewfitter sends a box of two to three tailored outfits to subscribers each month. You wear the clothes for a while and then send them back for a new set – as often as you fancy. Sorta like a Netflix for clothing!
This business model for clothing is genius. First off, after you’ve given Crewfitter your measurements, you don’t have to set foot in a clothing store again. I’ve really tried to grow up, I have, but somewhere along the line I must have been traumatized: I’m still the five-year old that hates trying on clothes and loses his patience with clothes shopping after roughly three minutes.
As you might guess, this means that I typically wear my clothes well beyond a healthy tour of duty for the sake of avoiding shopping again. Sometimes after just a short while, I look at shirt and wonder what possessed me to buy it in the first place (probably desperation to finish buying as quickly as possible).
With Crewfitter, you avoid being stuck with the same ole duds, the same ole look, season after season. Change up your handpicked outfits when your ready. Notice, that’s outfits. Not just a shirt, or any singular item of clothing, but full outfits, which spares you the additional trouble of piecing together a wardrobe.
And it gets better. There’s no need to wash clothes before you send them back because Crewfitter takes care of the cleaning for you. No need to clutter your home with clothing for all seasons, because Crewfitter switches out your items according to the time of year…
As you provide feedback, Crewfitter is able to send outfits more likely to match your preferences. When a particular item proves a keeper, you can hold onto it for 30% off the retail price.
So, to recap, you score 2-3 outfits of 5-10 pieces, appropriately sized, suited to your tastes, matching the season, that you don’t have to wear until they disintegrate, that you can purchase at discounted rates, and that require limited care on your part…
This would be one hell of an expletive-laden enthusiastic post on a different site.
The only, the only negative I see is that, for now, Crewfitter operates just within the United Kingdom, but I’d be surprised if that remained the case for long. At £36 per month, it’s a crazy good and crazy affordable deal. Jump the pond as soon as possible, Crewfitter. In the meantime, us yanks will have to gaze jealously at crewfitter.com.