When blogging was first invented, I don’t think many people were thinking about it as a way to make money. It was a hobby for tech nerds and teenagers who were pouring out their feelings on LiveJournal. As a result, most blogging platforms aren’t built with making money in mind or, really, even a part of the equation.
These days, however, plenty of companies are trying to figure out how to monetize their blogs. Content marketing pays the rent for bloggers like me and even blogs that aren’t specifically content marketing are looking how to monetize their audiences.
The traditional route, of course, is banner ads. However, clickthrough rates on those are usually not so great and then there are jerks like me who use ad blockers, which render them completely useless.
Any company with a blog – or media company looking to boost revenue – may want to consider dropping their current web publishing platform for BlackMonk. Billing themselves as the “next generation web publishing platform,” BlackMonk is a CMS that understand that blogging isn’t just about sad teens and lonely tech nerds anymore.
Built from their own experience after the team at DoubleSpring (which BlackMonk grew from) created a highly successful city lifestyle portal, BlackMonk has everything you could want from a modern CMS built right into its DNA, not as an afterthought like the plugins in other publishing platforms often seem to be.
BlackMonk understands that banner ads alone aren’t an effective solution for monetizing your content online. In addition to that traditional option, they also offer subscription and coupon sales, as well as unique ways to highlight their content.
Monetization isn’t all they do, however. BlackMonk is also packed with all of the features that today’s bloggers have come to expect. It is, for example, both web and mobile ready, has an easy administration dock in the back end, allows for third party integrations, has a fully functional SEO modules, and in-sit analytics and reports so that you know exactly what’s working and what isn’t.
Another important aspect of current-day blogging is community. No one wants passive readers but rather an active, involved community that comment in-site and shares in their social networks. BlackMonk has taken that into account with their social sign-in feature, reviews and ratings, comments, forums, classifieds, and other content sharing options.
All in all, BlackMonk has more than 20 apps and more than 100 features, making it a complete CMS for anyone who’s looking to take their blog to the next level.