Give ‘Em This takes the guessing out of gift-buying. By looking at what a person has liked on Facebook, it can produce timely recommendations when his birthday or any other significant date comes around. In this way, nobody will have to go asking friends of friends what would make for a great gift. And a service like Give ‘Em This should also put an end to having to request people who are asked for advice for secrecy, so as not to spoil the surprise for the birthday boy/girl.
To use Give ‘Em This, you simply connect to Facebook and pick the friend you need to buy a gift for. The application will look through all these things he has professed a liking for, and then find these products that would make for particularly good presents. You’ll be able to share these finds with all the people who are going to be buying the gift with you, too, and set about collecting the money, deciding who should write a dedication, and so on.
This site is actually very similar to others like TopGifter, in the sense that it lets people put their social graphs to a very intelligent use when it comes to buying gifts for friends. The most tedious (and trickiest) part of the process is dealt with for users. And while some might complain that such a part was exactly the one they cherished most of all, I’m pretty sure mostly everybody will heave a sigh of relief when they get to realize no more will they have to go through the trouble of asking one friend after the other what would make for a suitable birthday present.
GiveEmThis.com In Their Own Words
Social media meets gift giving.
Some Questions About GiveEmThis.com
What features could be added next? What about adding some options for sharing what one has found through the site more directly? 
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