Archello is a social networking site for builders and these individuals who are active in the architectural industry. These can connect and share stories, and have their questions answered by people who are more experienced than them. Additionally, the site makes for learning where to buy materials and products at much cheaper prices.

One of the more interesting aspects of the network is how a single project can be told by different angles at the same time. That is, all the people who have been involved in the same built project can proceed to narrate their experiences through the site. Architects, engineers, painters, sculptors… even interns who have worked on any given project at some point or the other can tell the rest of the online community all about it.