The term “Penny Stock” alludes to a stock that trades for a low value (less than 5 US$), and that usually is traded over the counter by means of quotation services like the Pink Sheets. The Hot Penny Stock website acts as an online resource where penny stocks are highlighted.

Moreover, the site includes reviews of hot penny stocks from popular message boards. The site also spotlights the companies that are picked the most on popular message boards, ostensibly because these are going to turn out a good investment to make. One of the tenets of penny stocks is the volatile nature of the market, as it changes even faster and more abruptly than the Stock Market, meaning that being always well-informed is crucial. The site offers various resources to these ends, as it showcases the most salient penny stock options featured not only on message boards and blogs but on penny stock newsletters as well. This information is prominently highlighted on the main page.