The MarketShareBuilders website is an online resource that lets individuals write consumer reviews of major online merchants, and post them online. There is a comprehensive array of fields covered, including art & décor, beauty supplies & fragrances, clothing & accessories, and online shoe stores.

In addition to that, web hosting & Internet service providers are commented along with purveyors of computer & electronics parts and services. These categories can be browsed through by means of the drop down boxes that can be found on the main page. On the other hand, it is possible to browse through the contents of the site in an alphabetical manner thanks to the store guide that is provided. Furthermore, all the stores can be visualized together if that is what the customer desires. A newsletter is also available, and it contains information on special discounts and offers from online merchants. In order to receive it, all that the customer has to do is become a member by furnishing his e-mail address.