Kidz Eyes is an online service whereby a child signs up and takes part of surveys that deal with issues such as movies, food, music and toys. Every time a survey is completed the child receives KidzPoints which can later be redeemed for prizes.

The current amount of points that a kid has can be checked online anytime by visiting the pertinent section of the KidzEyes website, and whenever a member of the panel has accrued more than 1000 KidzPoints a check for the respective equivalent in cash can be requested. On the other hand, the points can be accumulated and eventually exchanged for any of the prizes which are available from time to time. In order to sign up, a parent or legal guardian has to fill in the registration form which is provided online. KidzEyes is available to children who are between the ages of 6 and 12 and reside within the United States. The surveys are sent out at least once a month, and they are designed with ease of use in mind, so that they can be completed by the kids on their own, although parents can help them out if necessary.