Headquartered in Wisconsin, Rockwell Automation offers industrial automation control and information solutions, varying from industrial components to integrated systems. The company is made up of more than 5,600 regional and global professionals in the fields of distribution, system integration and product referencing, and it has offices in Canada, Europe, Latin America, Asia, Africa and the Middle East.

The site gives the user access to all the services Rockwell offers, in a straightforward manner. There are several menus which cover the fields of specialization of Rockwell, namely products, software, and services and solutions. The product directory lets the user find the product he needs by means of browsing through products by category, type, and catalog number. When it comes to services and solutions, the user can choose from a wide range such as assessment services, remote support services, asset management services and so forth. It is worth pointing out that there are training services available as well.