In magic, there are the David Copperfields and the G.O.B. Bluths. And as much as we might love chicken dances and magic coffin illusions, when it comes time to make a yacht disappear or an online business shine, the last thing we want to hear after, “Ta-Da,” is “I’ve made a huge mistake.” You won’t be saying those words if you work with digital marketing agency Magic Logix.
Magic Logix takes a fully-integrated approach to satisfying client needs – specializing in website development, professional website design, SEO and integrated online marketing. While novice prestidigitators rely on sleight-of-hand tricks, Magic Logix focuses on responsive web designs and crafting intuitive user experiences. Founder and CEO Hassan Bawab tells us more about his company (since no illusions are involved, he can’t be kicked out of an alliance for divulging information). Abracadabra…
Why did you become an entrepreneur?
It was a natural progression for me. I was working at FedEx, creating and maintaining sites and began working on projects for others. Soon, I was up till all hours of the night working on those. It became obvious that I was meant to lead my own company and build great sites.
What inspired your current startup?
Plain and simple – my love for creating sites that help businesses grow.
What makes your startup so killer? How is it different from the competition?
We have an incredible team. Our developers are tenacious and talented. Our creative team is collaborative and dynamic. Our sales team builds relationships to ensure our clients are happy throughout the whole process. We have a strong “open-door” culture that moves projects along smoothly.
How do you motivate yourself and your team?
We are all young and fun, so it’s easy to stay motivated! We just moved into a new office and have daily ping pong games and will soon get a Wii. Having a chance to be creative and stretch yourself – physically and mentally – helps us do a better job for our clients.
If the Internet didn’t exist, what would you be doing?
I would have invented the internet.
What advice do you have for entrepreneurs who are struggling to get their businesses off the ground?
This is simple, but make a plan and stick with it. Collaborate with people who lift you up, who are smart and who are good role models. Keep working.
What has been the biggest startup surprise for you (good or bad)? Have you had any incredible/funny/challenging experiences that you can share with us?
My first passion is building great sites. So, creating a team to surround myself with was a new kind of challenge.
How do you handle frustration or disappointment?
My team and I look at what happened, and we do our best to determine what we can learn from the experience and how to move forward.
What are the top 3 online tools/websites/devices that you couldn’t live without?
- My iPhone
- Basecamp (which keeps our team on task)
- the ESPN app (I’m a huge LA Lakers fan!)
If you had $1 million and one year off, what would you do? (Other than work on your current startup)
Travel the world. I was born and raised in Lebanon and have been in the U.S. since 1999. My cross-cultural experiences have made me who I am and given me a unique perspective on global business.
How do you maintain work / life balance?
What work/ life balance? I’m kidding… I travel home a few times a year and that gives me a chance to recharge my batteries. Though, I have been known to have a few meetings during those trips!
Who would play you in the movie of your life, and what would be the theme song?
Great question! I’d have to say Dev Patel, from Slumdog Millionaire. As for a theme song, I’ve been listening to a lot of Eminem lately. Do I have to pick just one?
How has being an entrepreneur changed you for the better? How has it enriched your life?
It has helped me learn how to juggle priorities. I have learned how to build a team. They may seem like straightforward concepts, but they require a lot of work.
What is the tech scene like where you live?
Dallas is a great environment for tech. It’s a competitive atmosphere, which makes our work even better. It’s interesting, as we have been doing a number of projects for companies in California. It seems kind of trendy to “outsource” the work to Texas!
Where can our readers find you?
My Facebook, our company Facebook, on Twitter at @hassanbawab and @magiclogix, on our blog, and on Google+.
How can the KillerStartups community help YOU?
The best part about creating websites for companies is helping them grow! I love connecting with people and learning how our team can help them. KillerStartups will be a great resource for me to connect with other like-minded entrepreneurs.
Where will your company be in five years?
I feel we are poised for tremendous growth over the next five years and the next decade. As mobile usage grows, more people will request responsive web design sites, which is now our focus. I’m looking forward to seeing where we’ll be in 2018!
