Ad Dynamo aims to become a viable alternative to all the contextual advertising platforms currently available on the Web. Advertisers can geo-target their campaigns to any country worldwide, and administer a daily budget. They will be able to individualize these keywords that have to do with their businesses, and create an advertisement right away. Ad Dynamo will then match the ad with the suitable content, and have it displayed on the relevant page for all to click on it. The advertiser only pays when the ad is actually clicked on. That is, we are talking about pay per click advertising here.

For its part, publishers can sign up in just a couple of minutes and set up their own advertising channels. They will be able to monitor earnings in real time, and see exactly where the biggest sources of income are. They will be paid on the first day of every month.