Worldofgood.com - Fair Trading Online

World of Good is an online community and marketplace that aims to increase fair trade across the world by providing the place for these products to be bought and sold. World of Good is backed by http://www.ebay.com giving it instant credibility which should help it immensely. World of Good goes further than just offering a place for people to buy and sell their goods by attempting to be more of an online community where people can share ideas, experiences and opinions. Think of it as a social network for people interested in making a change and connecting with people from all over the world who want to make a change.

Our mission is to provide a trusted platform where individuals can create positive change through commerce, as part of a global community. We believe that a growing number of individuals want to understand how the choices they make impact people and the planet. There is an important need for trusted information, and a need for transparency into how and where products are made. Our goal is to provide our community with the resources needed to make good choices and connect with others who share the same passion.

By joining forces with http://www.ebay.com, World of Good has immediately established itself as a player in the fair trade space. By recognizing that business and trade are the best way to improve the lives of many across the world, they have adopted a sound business model which should enable them to grow into a major player.

The site is entirely in English but the majority of the people in this world, especially the poorest, do not speak English. Will they be developing the necessary tools that will allow people to contribute regardless of their native tongue? This would be a complicated and expensive proposition but a necessary one if World of Good really wants to be an international community.