Worldofgood.com - Fair Trading Online

Our mission is to provide a trusted platform where individuals can create positive change through commerce, as part of a global community. We believe that a growing number of individuals want to understand how the choices they make impact people and the planet. There is an important need for trusted information, and a need for transparency into how and where products are made. Our goal is to provide our community with the resources needed to make good choices and connect with others who share the same passion.

By joining forces with http://www.ebay.com, World of Good has immediately established itself as a player in the fair trade space. By recognizing that business and trade are the best way to improve the lives of many across the world, they have adopted a sound business model which should enable them to grow into a major player.

The site is entirely in English but the majority of the people in this world, especially the poorest, do not speak English. Will they be developing the necessary tools that will allow people to contribute regardless of their native tongue? This would be a complicated and expensive proposition but a necessary one if World of Good really wants to be an international community.