WallStreetIdol is very cleverly designed, the page is very appealing to look at, the logo uses skyscrapers to spell out idol, and the site is designed to look like the front page of a financial newspaper. On Wall Street Idol, an investor can start "paper trading" trading and tracking with virtual money, not using his own, or anyone's for that matter, for the sake of getting accustomed to trading and the way they want to while still in a practicing environment with really nothing to lose. A trader can register for free to be in contests that the website puts on and test their predicting and trading skills against their friends and others that are signed up to use the service. The results are tracked and ranked on the site.